"I need new market insight to freshen our messaging."
A true story about a call we received from a chief marketing officer ...
The chief marketing officer at this large northeastern private university is always looking for new market intelligence that will guide her toward refining the institution’s marketing and branding messages.
When she called to find out how Longmire and Company could help her she was delighted to learn about our national co-sponsored market studies. Since that first call, she has been involved and participated as a co-sponsor in every national study that Longmire and Company has done on an annual basis since 2008.
Her reasons for participating, she says, is that these studies are inexpensive, quick, and they yield information and insight that is immediately actionable. She sees the topics of our studies as being unique in the marketplace and immensely helpful to anyone who has responsible for communications, marketing and recruiting.