I will be in Chicago this week to make an appearance at the ACT 30th Annual Enrollment Planners Conference. With a full day of pre-conference workshops followed by more than 60 
practitioner-focused sessions and nationally known speakers addressing the latest topics in student recruitment and retention, the ACT Enrollment Planners conference is always a very rewarding professional development experience.
Rick Montgomery, from the Longmire and Company team, and I will be joining Cathy Heinz, Purdue University, Director- Enrollment Management Communications, and Rachel Balows, University of Denver, Associate Director of Admission and Communication, to present: ”The Excitement Factor: Drive Enrollment by Creating Student Excitement.”
This is sure to be an enlightening and thought-provoking session where we’ll present the findings and implications from a groundbreaking study, The Excitement Factor! The research revealed that a prospective student’s excitement about attending a college is more highly correlated to enrollment than either cost or the perceived quality of the institution. Purdue and University of Denver are two of the more than 40 colleges across the United States who cosponsored the study, which generated more than 13,000 respondents.
We are looking forward to taking a deeper dive into the data that was uncovered in this study. This is actionable information that will help enrollment professionals better understand the environments in which student excitement is created, the people on campus who create it, points in the recruiting cycle where it is most frequently created, and specific methods and messages that are most and least effective in creating a student’s excitement about your college.
Most importantly, Cathy from Purdue and Rachel of the University of Denver, will be sharing specific strategies that any college or university can use today to increase the excitement factor and grow enrollment.
Attending the ACT Enrollment Planners Conference? Join us Thursday, 9:45 – 10:45 a.m. in the Armitage Room on the 4th floor. If not, you can follow the conference on Twitter @ACTepc and #ACTEPC. If you are interested in learning more about The Excitement Factor, you can DOWNLOAD the full report now. Or, better yet, call or email us and we will provide a comprehensive presentation of the data for you and your staff.
We recently announced the launch of our new co-sponsored study, “The Relationship Dynamic: How prospective students form a relationship with your college, and why it matters in your ability to grow and control enrollment.” This study is a partnership of private and public colleges and universities from across the country seeking powerful data about building the types of relationships with prospective students that will lead to enrollment. CLICK HERE to learn more about getting involved in this new study.
Continue the conversation on Twitter @LongmireCo. For more information about Longmire and Company’s Interactive Counselor Training Program, click here. Be sure to Subscribe to Versions of Conversion today so you don’t miss any of this highly-valuable information.
Bob Longmire is President of Longmire and Company, Inc. He is a recognized expert on the topic of how prospective students and parents form their college selection decisions – and how colleges can use that knowledge to grow and control their enrollment. He can be reached at (913) 492-1265, ext 709 or at blongmire@longmire-co.com. Connect with Bob at Linkedin/in/boblongmire.
