Is your admissions team ready to step up to the plate? Will they be hitting home runs or striking out?
Ask yourself this: “Is every interaction we have with a prospective student a meaningful exchange? Do we understand what motivates each of the students we are recruiting? Are we communicating the specific values of our college that most relate to each individual?”
At Longmire and Company we believe that the conversations between prospective students and the institutions that they are considering can be much more productive and lead to a deeper, richer and more meaningful relationship that will be more fruitful for the student and for the college.
At the heart of our highly-successful Interactive Counselor Training Program is a proven model of communication that counselors tell us is transformative. It is simple and effective. Adopt this straightforward method and you will see greater success in your recruitment efforts.
By using this model properly, both you and the student will be better served because you will understand the individual student’s needs and preferences, and that will allow you to present the value of your institution in a way that will most resonate with THAT student.
While the model may be simple, your skill in executing it makes all the difference. Swinging a bat is simple. Great execution makes for batting champions.
The answer to increasing enrollment in the face of the many challenges in higher education today lies in taking an entirely student-centric approach to recruiting where the admission office and counselors realize that “it’s not about the institution – it’s about the student.” This is powerful when put into practice.
Through our Interactive Counselor Training Workshops, we spend a great deal of time changing the focus of admission counselors. We see their transformation and improvements in productivity. Most importantly, we see changes in the recruiting process that exposes students to the information and experiences that truly interest and excite them.
Interested in creating a Championship Admissions Team? Summer is the ideal time to train and motivate your staff. Email or call me if you are interested in how we can help you have a powerhouse admissions team. And, if you want to join a 
prestigious group of colleges and universities that are exploring the issue of building relationships with prospective students click here for information about of our new co-sponsored study, “The Relationship Dynamic: How prospective students form a relationship with your college, and why it matters in your ability to grow and control enrollment.”
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Rick Montgomery is as an Enrollment Strategist at Longmire and Company. With over 20 years in higher education marketing, he brings an innovative approach to helping colleges and universities meet their enrollment goals. Rick can be reached at 913/492.1265 x.708 or via email at rmontgomery@longmire-co.com.
